Why Keywords Are Important to Search Engine Optimization and Pay Per Click

Why Keywords Are Important to Search Engine Optimization and Pay Per Click

Two important online marketing strategies used by businesses are search engine optimization (SEO) and pay per click (PPC). There are substantial differences between the two and the development of their respective strategies. With SEO, you are developing strategies to increase your organic and natural search engine placement results (SERPs) on the major search engines. While…

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