SEO Strategies: Dead and Outdated Practices

Just like fashion, SEO (Search Engine Optimization) is constantly changing and evolving. What is “hot” and “trendy” today is quickly displaced by something else. With SEO strategies need to be reviewed regularly, at least a few times each year, to ensure your website continues to get the exposure and SERPs (Search Engine Result Placements) it…


Is Your Small Business Utilizing Local SEO?

Google provides the ability for people to search for nearby and local businesses using specific keywords, which are tied to NAP (name, address, phone number) data. For instance, someone might search for “nearby restaurants” on their smartphone. The Google search uses their GPS data to display a map and listings for the closest restaurants, which…


Simplify SEO with This Two-Part SEO Ranking Model

Here, at Webryze, we help Toronto businesses of all different sizes, including some of the largest operations in the GTA with significant web traffic make sense of SEO (Search Engine Optimization) strategies to improve organic search engine rankings and increase traffic to their websites. One of the biggest things to remember with Local SEO is…


Link Building and SEO

There is much debate about whether link building is an essential SEO strategy. Part of the debate arises from Google’s stance about link building, and in previous comments has advocated to forego link building strategies entirely. The reason for this stance is related to how Google and Penguin updates have drastically hurt website search result…