Why Keywords Are Important to Search Engine Optimization and Pay Per Click

Why Keywords Are Important to Search Engine Optimization and Pay Per Click

Two important online marketing strategies used by businesses are search engine optimization (SEO) and pay per click (PPC). There are substantial differences between the two and the development of their respective strategies. With SEO, you are developing strategies to increase your organic and natural search engine placement results (SERPs) on the major search engines. While…

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Pay Per Click (PPC) or Search Engine Optimization (SEO): Which One Should You Use? (Part I)

Pay Per Click (PPC) or Search Engine Optimization (SEO): Which One Should You Use? (Part I)

Establishing a strong online presence and driving website traffic to your online sites requires using various marketing strategies and methods. Two of the most popular and widely accepted strategies are PPC and SEO. You might be wondering which one deserves the most attention and marketing dollars. Before answering this question, we will cover the pros…

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