Digital Trends

The Internet is constantly changing, evolving, and being updated to adapt to the latest technologies and advances. There are several emerging trends which are going to have influence on Search Engine Optimization (SEO) and web marketing strategies. Let’s take a look at some of these and why you need to adapt.

Ten years ago the mobile Internet was just coming into its own and some people and businesses just thought it was a passing fad where people just wanted accesses to emails, text messaging, and pictures. Who would have thought the mobile web would evolve as much as it had? Today, mobile web browsing is now the top used method for browsing online. As such, online website development is now taking a mobile device development approach to ensure their websites are mobile friendly.

Along with continued interest in mobile web development, responsive web design is another trend to continue to watch. Responsive design take mobile development to the next level and ensures content is adaptable to all browsing methods and fits neatly on any screen or device. The main benefit of a mobile AND responsive design is it only requires building one website to satisfy traditional and web Internet users.

Another growing trend is going to be the expansion of user experience (UX) and user interface (UI) design patterns shared across the Internet. These patterns are streamline develop and allow for rapid prototyping of web sites, such as using WordPress pre-designed themes. The main benefit of UX and UI patterns for users is it creates more user-friendly browsing experiences because it provides consistency between sites. For businesses, getting onboard with tested and successful UX and UI patterns only makes sense to incorporate them into their web design, where applicable.

When it comes to the design elements used on websites, there are several different growing areas of interest including:

  • Illustrated Art Work – The use of illustrations helps differentiate a site from its competitors. Illustrations can be given life, their own personality, and other aspects not always possible with normal pictures.
  • Animations – Animations, whether as part of illustrated art work or created using various design apps, bring to life specific elements on web pages to further enhance a user’s experience.
  • Videos– Videos are already popular with mobile users and will continue to be an important element for web design and web marketing.
  • Pictures – Pictures add another layer to web content and have become common. Yet, people know the difference between stock photos and original pictures. In the coming year, expect websites to slowly start to shift towards using more authentic and original pictures in content as a means to further develop and refine their brand identifies.

In addition to these growing and emerging trends, others to watch are incorporating elements to give pages 3D effects and “smart” scrolling to specific “pages” of content right form the homepage. For more information about website design and development, SEO marketing, and more, contact the leading website design service in Toronto, Webryze by calling (416) 900-1047 today!