From email and social media platforms to SEO (Search Engine Optimization) and PPC (Pay per Click) ads, you have a wide variety of different options, there are numerous digital marketing channels you can use to effectively grow your business.
Yet, which ones are right for your business? Do you place all of your marketing budget into SEO and PPC or do you focus on social media? Ideally, you will want to utilize a mix of the different channels that best fit with your objectives and goals.
Before deciding which channels to use, you need to determine what your goals are. Do you want to improve your rankings on the major search engines? Are you trying to drive more website traffic? Do you have a new product you are launching and want to create brand awareness?
It is not uncommon to have several goals you want to accomplish and reach. However, you do have to consider your budget and how much you can invest into achieving your objectives. To make sure you allocate your budget correctly, you will want to break your goals down into short-term and long-term objectives.
Short-term goals are those where you want to see results quickly. For instance PPC ads are a great way to be found in relevant searches and drive website traffic. Although, these do cost each time a person clicks on your ad.
Long-term goals are those where you want to develop effective strategies that ensure success over time. SEO is a great long-term goal. Getting to page one of search results is not something that magically happens overnight and will require ongoing investment.
Once you have established clear goals, your next step is to determine which digital marketing channels will help you reach them. Let’s look at some of the more popular ones and how they can benefit your business.
PPC ads are displayed at the top of search results pages. This marketing strategy is great to use if you want to increase exposure or brand awareness. PPC is only as effective as the amount you can budget. The more you have, the better the return on your investment.
Targeted Email Marketing
Emails are a low-cost and effective way to generate new leads. You will want to make sure you have an option for people to subscribe to these types of emails on your website.
SEO is optimizing your online content so your website will rank higher in search results. This strategy does take time to produce results. It could require re-designing your website, updating existing content, and other such tasks.
Social media is a great digital marketing tool to implement. Some of the more popular choices are Facebook, Pinterest, Google+, LinkedIn, and Twitter. Since there are so many different platforms, you will want to choose between two and four platforms that align with your marketing objectives.
Not sure which digital marketing channels would be best for your business or how to get started? Please feel free to contact Webryze at (416) 900-1047 to speak with one of our web marketing and SEO experts today!