How to Use Facebook for Local Businesses

Facebook is the most popular social media platform used by billions of people. For local businesses this means you have a huge opportunity to attract new customers through Facebook.

Create a Facebook Business Page

The first step to creating a Facebook presence for your business is to create a business page. If you have a personal Facebook account you can create a business page with the “Create Page” option.

If you do not have a Facebook account or want a separate one for your business, you will need to create a new account, then add your business page. When you select the “Create Page” option, you will see different options and you will want to choose the “Local Business or Place” one. From there you click the “Get Started” button.

Complete Your Business Profile

While completing your profile, it is important to fill out as much information as possible. The more detailed your business profile, the better it will be for you. Plus, it will help search engines index your Facebook business page and improve search rankings.

Remember to include specific business details, like directions, hours, and other vital information in the about section. You will also want to add some pictures of your business. Once your profile is finalized, now you are ready to start using your business page.

Establish Engagement Objectives

You will want to decide how you want to interact with people that visit your page. The type of content you post should take this into consideration. Remember, this is a business page, not a personal page, so you want to avoid posting content that could be viewed as offensive or counter-productive to your business.

Post Content to Your Business Facebook Page

The type of content you post should be relevant to your business and target audience. Posts could include:

  • Blog Posts (or links to blog posts on your website)
  • How to Guides
  • Detailed Product Information
  • Coupons
  • Discount Offers
  • Latest Specials/Promotions
  • Buyer’s Guides
  • Tips and Tricks
  • FAQs
  • Videos

You can also share or repost other content you find online that is relevant to your business. Once you start receiving comments to your posts, you will want to respond and play an active role. This lets people know you are reading and reviewing posts on your page.

Establish a Routine

For small business owners this means setting an hour or two aside each day to respond to posts, post new content, and take care of other such tasks on your Facebook business page. If you have several employees, you may want to build an actual social media team to take care of these tasks.

You will also want to track your results using the Insight Tool in Facebook. This tool is helpful to determine what type of content is being viewed the most and at what times of day. For assistance in setting up and managing your Facebook business page, contact the social media and local marketing experts at Webryze by calling (416) 900-1047 today!