How to Re-Optimize SEO Content on Existing Web Pages

As ranking criteria for search engine optimization are constantly evolving and changing, you need to periodically review your existing web pages and re-optimize them to fit with current trends. Ideally, you should update and re-optimize on-page content one to two times a year.
Why? Well, first off, any time you update, change or add new content to an existing page, Google’s indexing algorithms will notice this which can give a small boost to your rankings. Secondly, re-optimizing your pages will further help boost rankings and improve their chances of showing up on page one of the search results.
Step 1: Review page loading times.
No one likes slow loading pages. Your goal should be for your web pages to load in 3 seconds or less on any type of device (i.e. desktop or mobile).
Step 2: Review the quality of the on-page content.
Quality is an important ranking factor. The length of your content should provide the visitor with the information they require, yet at the same time, not be stuffed with keywords and other irrelevant “fluff” to stretch the word count. Your goal is to provide the right information in as many words as it takes.
Step 3: Adapt a single mobile-responsive site design.
If you are still running two different websites – one for desktop and another for mobile – or worse, haven’t even adapted your site for mobile users, you will want to develop a new mobile-responsive site. In addition, you will want to make sure the new design also incorporates AMP (Accelerated Mobile Pages).
Step 4: Review title tags and Meta descriptions.
You want to make sure the title tags and Meta descriptions incorporate keywords relevant to the on-page content. Ideally, you want the keyword at the start of the title tag and Meta description.
Step 5: Review and update the site’s URLs.
You will want to verify the site’s URLs incorporate a relevant keyword without stuffing multiple keywords into the address. It is better to focus on a short, yet page-focused keyword.
Step 6: Review H1 tags.
Your H1 tags should be the same as the title of the page or the piece of content. For instance, the H1 tag for this page would be the title of our blog, “How to Re-Optimize SEO Content on Existing Web Pages.”
Step 7: Use keywords in H2 and H3 tags when applicable.
If you have subheadings on the pages, make sure to use a relevant keyword in each one.
Step 8: Limit internal links to other pages within the content.
Within the actual page content, you will want at least one internal link, but no more than four that includes one of your keywords and point to a relevant internal page on your website.
By re-optimizing your existing web pages and content, you can improve search result rankings. For more information and help with re-optimizing your existing on-page content, please feel free to contact Webryze at (416) 900-1047 today!