If you are somewhat familiar with SEO (search engine optimization) one term that comes up frequently are backlinks. So exactly what are they? Backlinks are links generated when content is shared be people and businesses on their own web pages. For example, you read a blog article on our site and decide to share it on your Facebook page, and thus a backlink is born!
When it comes to SEO, backlinks are beneficial in improving search engine result placements (SERPs). There are numerous strategies one can pursue to generate backlinks, but before implementing any of them, the most important step is to take the time to determine what backlinks already exist for your website and determine whether they are high quality.
Google’s Web Master Tools has various tools you can use to see your current backlinks, where they were generated, and more. Use this tool on a regular basis to constantly check and assess the quality of your backlinks. Once you have reviewed your current backlinks and addressed any concerns, it is time to start developing new, high quality ones.
A word to the wise: While it can be tempting to use “questionable” practices to generate backlinks, these should be avoided at all costs. Even though Google may not currently be aware of certain methods, it is only a matter of time before they discover them and “punish” your website. It is much more effective to do things correctly right from the start to ensure your backlinks are actually high quality and relevant.
It is equally important to mention developing quality backlinks takes time and is not something that is going to magically happen overnight. In other words, it is a process that should be part of your long-term SEO strategies, which will eventually payoff.
Now that you are aware of these factors, let’s look at how to get started with developing effective backlink strategies. The first step is to ensure your content is original, unique, and outstanding. It is better to compose a few exceptional pieces of content than to worry about the quantity. Remember, the other businesses and people reading the content are going to judge your creativity and whether it is something worthy enough to share with others.
As you are developing content, pay attention to which posts are popular by monitoring the number of shares and backlinks being generated. If there is a particular subject doing well, replicate that success, by developing more original content using similar topics.
You can also do a little content promotion on your own, but keep in mind your promotional efforts should have some purpose behind them without becoming annoying, for those on the receiving end. For instance, you might ask a friend or colleague to review one of your recent posts on a topic that is interesting to them. This is a great way to receive feedback and possibly a share from them. Just be prepared to do the same for them, too.