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Local SEO Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What is an Online Citation?

Just like print media verifies the accuracy of sources, so do search engines when it comes to confirming your localized data.

Localized citations are an essential part of establishing SEO for local businesses. Citations are confirmed using online data about the location of your business, also known as Name, Address, Phone (NAP). Every single instance where your NAP is listed is considered a citation source. Complex search engine algorithms authenticate this data to verify your business and where it is located. Inconsistent NAP data entered in different locations has a negative result in search rankings. It is essential you are careful any time you enter in new NAP data to ensure it is consistent and matches previously entered data.+

Local SEO Service Company In Toronto

What if My Business Has Multiple Locations?

Businesses with multiple locations and/or phone numbers can hurt their rankings when they do not understand how to effectively enter in NAP data. Companies which have one location, but multiple phone numbers, should choose a single phone number to use for all NAP entries. For firms with multiple locations and phone numbers, it is better create one unique listing for each location and remember to be consistent for every single entry. Keep in mind NAP does not allow Post Office boxes and relies upon actual physical addresses.

How to Create a Good Online Citation

The most effective way to create a good online citation is to be consistent. You need to start by confirming your NAP data is accurate everywhere it has been listed. Not only do you need to verify your own site, but also other websites including, Yelp, Yellowpages.com, Google+, and other local directly sites.

As you are verifying your current NAP entries, look at the number of fields which are completed correctly and are consistent across all listings. These fields have a positive result on localized searches. To improve your rankings, enter as much information about your business as possible, use effective keywords, and make sure it is exactly the same across all listings on every single site. When you are consistent, it makes it easier for customers to find your location and builds credibility for your business with search engines.

Improving Local Search Results for Service Areas

Many local businesses provide their products and/or services to surrounding communities and neighbourhoods in addition to their key physical location. For instance, a company located in Toronto can service such areas like Mississauga, York, and Scarborough. While it might be tempting to create false listings in each of these areas, it is better to utilize localized keywords and key phrases in your actual online content, such as “pizza delivery in Mississauga”. This key phrase is indexed by search engines and shows up in localized search results.

Be Visible with Google Local Business Listings

Confirm the accuracy of listings through multiple sites including Bing Business Places, Google Places for Business, and Yahoo Local Listings. Do not forget to also review NAP data with local data providers, like Infogroup, Localeze, and Acxiom. Search engines, Yelp, and Yellowpages.com often obtain NAP data from these providers. Further, proper optimization includes placing citations on as many relevant sites as possible that match your industry or business. For those companies which do not have an actual online presence, you can still optimize NAP citations by registering your information with local data providers and the top search engines.

The key to NAP citations is consistency from one listing to the next. If you discover a mistake with NAP data on any site, take steps to correct it, but remember it is difficult to correct quickly and can be time consuming. If you require assistance in fixing inconsistent or inaccurate NAP data, want help verifying your listings, or implementing local keyword optimization correctly, contact Webryze, an experienced SEO marketing agency in Toronto.

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Local signals such as a verified business address, credible local citations and positive reviews are now more important than ever for Google search engine rankings. With mobile use on the rise, local SEO is crucial to your online strategy.

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