When a business is trying to increase its awareness locally, through online search engine result pages (SERPs) and drive increased traffic into their business, as well as their online sites, they need to include local search engine optimization (SEO) strategies as part of the marketing goals and objectives. In this post, we will look at several important local SEO stats, you need to know to help you develop effective marketing strategies for local SEO.
1. The Internet is the primary source used by consumers to find local businesses.
When a person wants to find products and services in their areas, they turn to the Internet and a search engine, like Google, to find what local businesses offer what they need and want. If your business is not showing up in local search results, then you are missing out on a large number of potential customers.
2. Nine out of every ten consumers conducts local searches.
According to a 2014 Google study, at that time roughly 80% of people used their smartphones to conduct local searches, and as of today, this number has continued to grow, and is estimated to now be around 90%.
3. More than half of mobile local searches will translate to actual store visits.
Google’s research into local searches and how people use them has established that more than half of the people, who found a local business through a search will stop by within 24 hours of finding that business, and roughly about a third of the time it is within a matter of hours.
4. One out of every three consumers will make a purchase after conducting a local search.
Out of the group of consumers that actually visit businesses after conducting local searches, about a third of them will make a purchase once they visit the business. The other two-thirds are either comparing prices or are still in the early stages of making a purchasing decision.
5. Over half of the people searching for local businesses want specific information.
The three pieces of information consumers want the most are:
- Store Hours
- Store Address
- Directions to the Store
Remember, one out of three people are ready to make a purchase, so this information is vital. One way to ensure your business displays the right information is to register for a Google My Business/Google+ account and fully complete the profile.
6. Over fifty percent of local searches are conducted while people are on the go.
This stat matters because it lets you know there are people out there searching locally, every day, quite possibly for the products and/or services your business sells. Out of the people that find you in local searches, around half will visit your business and one out of three of those will convert into an actual sale.
If you are not being found in local searches and want help improving your SERPs and developing an effective local SEO strategy, please feel free to call the local SEO professionals at Webryze at (416) 900-1047 and request your FREE SEO analysis today!