SEO Case Study : Fitness Battalion


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The Business:

Fitness Battalion offer fitness programs, classes, personal trainers for individuals, couples and children of all ages at their customized fitness centre in Mississauga. Fitness Battalion strives to provide each of its members with an exceptional experience using traditional and other unique tools to help them reach their fitness goals, while also teaching them how to engage emotional and mental fitness.

The Challenge:

Fitness Battalion wanted to improve the functionality of its website and the information it provided for site visitors. The client also wanted to improve their search engine rankings with the major search engines, as well as utilize social media to keep interested people informed of program and class schedules and other updates.

The Solution:

Webryze performed a detailed review of the existing site content to develop a list of industry appropriate keywords to use in the new blog content and updated offsite article directories to increase back links and improve search engine rankings. The team at Webryze added a contact box on the main page of the site, links to relevant social media sites, blogs, and videos to make it easier for visitors to find information.

The Results:

The professionals at Webryze were able to help Fitness Battalion achieve its goals. Within the first three months after the changes and updates were implemented, Fitness Battalion was experiencing page one rankings with the major search engines and a noticeable increase in site traffic.

  • 225% increase in organic site traffic (6 months)
  • 175% increase in telephone inquiries and fitness consultation requests
  • Top 5 Google rankings for all major non-branded keywords
  • 80% increase in relevant long tail keyword traffic

Sample Top Ranking Keywords:

  • Fitness bootcamps in mississauga
  • Crossfit bootcamps in mississauga
  • Mississauga bootcamps
  • Police prep fitness training
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