SEO Case Study : Flycats

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The Business:

Flycats is a professional charter airplane company that caters to clients that need to travel often and require specialized accomodations. They are based in Toronto at Lester B. Pearson International Airport and provide luxury air transportation for clients all over Canada. Their team of dedicated and experienced professionals affords the personal touch that their clients appreciate and has helped them build their business over the years.

The Challenge:

Many people think that private air travel is much more expensive than commercial options and often times this is not the case. This perception was limiting the number of potential clients for Flycats and they wanted to eliminate this barrier to growth. They contact the experts at Webryze to help them increase the exposure of their website so that more people could see just how reasonably priced charter air fare really is.

The Solution:

The team at Webryze spent some time analyzing the content on the Flycats website to find the most common keywords used in the charter aviation business. Once they had this list of related keywords, they created content around this list and posted those articles to other relevant websites as well as article directories to establish back-links to the Flycats site. This helped to drive additional traffic to the site as well as raise its search engine ranking.

The Results:

The efforts of the professionals at Webryze really worked and helped the Flycats website reach the top search ranking for the terms like “air charter service Toronto” in less than six months. They also dramatically increased the traffic to the website as well as the requests for quotes from new clients.

  • 500% increase in organic traffic (12 months)
  • A 225% increase in telephone inquiries and requests for consultations
  • Top 5 Google rankings for all major non-branded keywords
  • 80% increase in relevant long tail keyword traffic

Sample Top Ranking Keywords:

  • Private Jet Toronto
  • Toronto Corporate jet
  • Charter Private Jet
  • Private jet rental toronto

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