content-marketing

Duplicate content on your internal and external web pages can hurt your rankings with Google and other search engines. Part of the problem with duplicated content is while it is indexed by search algorithms, the actual page displayed in search results may not be ranked correctly, let alone be the one you were targeting. To help avoid duplicating content, our Toronto SEO company offers the following tips and suggestions to find potential problems.

Duplicate HTTPS and HTTP Pages

Some sites might have a mix of both types of pages, each with the same content. Another situation occurs when a business is switching their entire site to HTTPS format and leaves the HTTP site pages active. The best way to address these issues are to delete duplicate pages, use redirects, and/or make HTTP pages inactive.

Scarped/Copied Content

It is an unfortunate occurrence, but there are still sites out there that will copy and repost your original content on their own websites. This process is commonly called “scraped” content. There are different tools you can use to help search and find for unauthorized copied content. If you find any, you can ask the other site to delete it, report it to Google, or use a canonical link.

Content that Is Syndicated

Syndication is where you give permission to another website to reuse your content “as-is” so it gains exposure on external sites. However, to avoid problems with search ranking algorithms, either a “no-index” tag or canonical link tag has to be added to the syndicated content or it will be viewed as duplicated content.

URLS Generated Dynamically

Unless you configure your site correctly, Google’s crawling algorithms may see these pages as duplicated content. It is not uncommon for dynamically generated page content to amount to several dozen of pages or more, which can affect search rankings. There are tools you can use to search for dynamically generated pages, as well as parameters you can set to inform Google to ignore these pages when it crawls your site.

“Printer-friendly” Page Content

Some sites feature “printer-friendly” versions of their pages with the same content. Google will crawl these pages, unless you remember to use “no-index” tags so they are ignored.

Similar Sounding Content

Do not overlook content that sounds similar as Google views this as duplicated content. One of the biggest culprits for this is in cases where a business has multiple location-specific pages on their website, such as pages for specific cities or geographical areas, all with similar content, as well as e-commerce sites with similar products and the same product descriptions. To avoid this issue, make sure each location-specific page or product description is unique and original.

Duplicated “Non-www” and “www” Pages

The use of “www” is no longer relevant and many people no longer enter it in the website address bar on their browsers. However, sites could still have both types of pages active with the same content. The easiest way to resolve this issue is to use a 301 redirect on one of the pages to the preferred one.

For assistance in finding duplicated content on internal and external web pages and effective SEO marketing solutions, call Webryze at (416) 900-1047 today!