If you are not utilizing local search as part of your marketing strategies, then you are missing out on potential earnings and revenues. To give you an idea, consider the following:
- Roughly 60% of people use their smart devices to conduct local searches.
- Out of this 60%, half of smartphone users visit the actual stores within 24 hours.
- Also, out of the same 60%, approximately a third of tablet users visit the actual stores in 24 hours.
- Conversion rates from mobile searches are around 18 to 20%, typically with 24 hours.
As evident, you can clearly see why businesses need to ensure they are marketing themselves through local searches. Luckily, there are several tools available to help get you started. In fact, all businesses should be using these tools, even if they do not have a website.
Tool #1: Google My Business
Google offers free business listings. Google actually pulls data from these listings when people do searches to determine which businesses are nearby and will even provide Google maps. You will to register your business and fill out as much detail as you can about your business.
You should also include pictures, special directions or any other information that would be beneficial to customers. Make sure to verify the business name, address, and phone number are correct before saving the profile.
Tool #2: Facebook Pages
Facebook is becoming a bigger deal these days and one of the top social media platforms for businesses. In addition, you can tie in your Facebook reviews and link them to your Google My Business profile. When setting up your business pages profile, remember to use the exact same name, address, and phone number you did on your Google profile.
Tool #3: Yelp
While there are other review sites out there, Yelp is still one of the top ones used. You can claim your business listing for free on Yelp. When claiming your listing and setting up your profile, make sure to verify the name, address, and phone number is identical to your other two profiles (i.e. Google and Facebook).
Tool #4: Yellow Pages (YP)
While paper Yellow Pages might be a thing of the past, YP is still online. You will want to register your business and get it listed on YP, which is also free.
Tool #5: Bing Places for Business
Even though Bing is not as widely used as Google and Facebook, there is still a large number of people – roughly one-third – who do searches on Bing. You will want to claim your business and set up your profile on Bing so you do not miss out on these potential customers, too.
As you can see, there are several useful tools to help market your business locally and attract new and repeat business. For assistance in setting up your business for local searches and other search engine optimization solutions, please feel free to contact Webryze at (416) 900-1047 today!