If you’ve attempted unsuccessfully to improve your website rankings in the past, it is important that you keep SEO as an integral part of your online marketing efforts and work with a reputable and credible SEO company that understands your competitive landscape. The statistics below should further reinforce the above statements.
Why Work With An SEO Company?
- 92% of all online experiences begin on search engines like Google, Yahoo & bing.
- 75% of users never scroll past the first page of search results.
- Search is the #1 driver of traffic to websites. This beats social media by over 300%
- 40% of all searches are for local businesses and services
- 54% of Canadians use the internet instead of a phone book to find local services
- 92% of all local searches will eventually convert into a sale
- 78% of Canadians never click on Pay Per Click Ads
Understanding SEO Rankings
As a leading Canadian SEO company, it is crucial for all our expert SEO consultants to stay up to date and current with regards to the most effective SEO marketing techniques. Search engines constantly strive to provide their users with the best results for their search queries. Their goal is to display the most trusted, relevant, and popular results and filtering out spam and poor quality websites. Google and other search engines determine rankings based on two main criteria, RELEVANCE and POPULARITY. As important as it is to SEO positioning, relevance is often ignored by webmasters and marketers alike. While it’s true that conversion is the ultimate goal of any website, the content must satisfy not only the website’s users but also the search engines. Search engines use advanced criteria (algorithms) to determine what a website is relevant for. They do this first by simply reading the content of your website. This content is then analyzed, filtered and stored based on relevance. So, while your website may certainly be relevant for your products and services, you must ask yourself, HOW relevant is your website compared to your competitors? And how much content does your website contain or need in relation to your online rivals? The second and equally important aspect of organic SEO positioning is POPULARITY. The popularity of a website is typically measured by the number of external web pages linking to it or citing it as a resource. These links can come from any number of websites such as local directories, blog posts, press releases, articles, social bookmarking, and social media websites, just to name a few. The challenge with this component of SEO marketing is to improve your website’s online popularity using only techniques accepted by search engines as fair, organic and “white-hat”. Search engines like Google constantly changes their algorithms to ensure that webmasters are unable to utilize unfair and spammy tactics to improve SEO positioning. Our search engine optimization consultants are constantly monitoring the algorithms and statements from Google to ensure that all our SEO marketing processes and activities are in line with the most current search engine guidelines.
Webryze, Toronto’s Most Trusted SEO Firm
Webryze is a Toronto SEO agency utilizing cutting edge SEO techniques, processes and technology. We have a solid reputation as a Canadian SEO leader, representing some of Canada’s top brands. Our clients enjoy clear advantages over their online competitors. While any SEO firm can claim they will improve your organic rankings and increase website traffic, you can’t leave your results to chance. As Canada’s leading SEO agency, we deliver results every time and guarantee our work in writing. We employ only the most knowledgeable and trusted SEO consultants. We conduct complete web visibility audits including the keyword research and competitive analysis prior to making any recommendations or providing details of SEO packages or pricing. This ensures that we have a complete understanding of your business, challenges and goals and that our SEO recommendations are realistic and attainable.
Webryze, Toronto’s Most Trusted SEO Firm
Many SEO companies offer cookie cutter SEO packages & pricing right off the bat. At Webryze, we do not believe in one-size-fits-all SEO packages. Every client is unique with different challenges, different competitors and varying budgets. A criminal lawyer in Toronto will obviously face different challenges from a junk removal company in Thunder Bay. So, by first completing the web visibility analysis, we can accurately determine what it will take for each unique client to be successful with SEO, how long it should take and what the costs will be. To learn more about search engine optimization, or to receive your complimentary web visibility analysis, please call us at: 1 866 736 5540.