What Causes a Post to Go Viral?

What Causes a Post to Go Viral?

One frequently asked question, especially when it comes to social media optimization (SMO), is what are the driving factors that causes certain posts to go viral, while others do not? Whether it is a blog post, cartoon, meme, picture, or video, when one goes viral, it makes a huge difference between the success and failure…

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Does the Lifetime Value of Customers Matter?

Does the Lifetime Value of Customers Matter?

The lifetime value (LTV) of customers, which is also known as customer lifetime value (CLV) is an important analytical tool you should be using on a regular basis, especially when developing your marketing budget. The LTV is basically the estimated amount of money a person will spend at your business over their entire lifetime. Since…

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