local-seo-content-strategy

Is Your Small Business Utilizing Local SEO?

Google provides the ability for people to search for nearby and local businesses using specific keywords, which are tied to NAP (name, address, phone number) data. For instance, someone might search for “nearby restaurants” on their smartphone. The Google search uses their GPS data to display a map and listings for the closest restaurants, which…

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Black-Hat-SEO-practices

Black Hat SEO Practices Can Result in Penalties

Using unsavory practices in efforts to boost your search engine rankings was once common place, before search engines developed complex algorithms. Today, the use of these practices often result in severe penalties that can take you from the top ranking search result to being found on page 10 or even 100! For those, who do…

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