Local search engine optimization (SEO) is an important part of an effective SEO strategy and helps you attract potential customers from a specific location or geographical area. Understanding the complexities of local SEO is where many small business owners fall short and actually tend to do more harm than good. Here at Webryze, our local SEO experts in Toronto share some of the mistakes commonly made and what you can do to avoid them.
Inconsistent NAP Data Used on Different Sites.
NAP data is your business’ Name, Address, and Phone number. You would be surprised how many businesses use variations in their name, address, and phone numbers, which Google does index each one and notices the variations. These inconsistencies actually can lower search rankings.
The best solution is to ensure your NAP data is the same on every single site including your business’ website. It can be time consuming finding every instance out there, so if you did use inconsistent NAP data or are not sure which sites you should check, it is recommended to get help from our experienced Toronto SEO company.
Ignoring the Potential of Online Reviews
Reviews can be a good marketing tool and can also help improve organic local search rankings when used correctly. Unfortunately, many small businesses never take the time to find out what their customers are saying and respond to posts, let alone encourage customers to leave reviews on various sites, like Google+ and Yelp.
Registering NAP Data on Niche Directory Sites
If you are focusing on a niche market, consider adding NAP data to one of several different niche directory sites. These sites not only are widely used by people that fall into specific niche markets, but can also help grow your online and local presence.
Relying on Poorly Written Content
In the past, one could easily get away with spammy, low quality content to achieve high search rankings, but search engines got smarter and now “punish” sites that still follow this practice. Rather, you need quality content which incorporates local SEO keyword phrases and is relevant.
Failing to Use Inbound Linking Strategies
Improper Use of Title Tags and Meta Descriptions
Title tags are the name of the web page and is one of the top SEO factors used in ranking pages. Meta descriptions are the short summaries displayed on the search results pages and are used to entice people to click the link and visit the site. Where businesses tend to fall short is by using the default title tags and Meta descriptions and not changing them.
Ignoring Current Trends and Changes in SEO
SEO is a constantly evolving technique with updates and new trends developing all of the time. Many businesses go through the processes once, when they set up their websites and never make any other changes and quickly find the top local search rankings they used to have, are no longer present.
To learn about the current trends in local and national SEO marketing, or assistance in avoiding the above mistakes, contact Webryze, the best SEO service in Toronto at (416) 900-1047 now!