Social media can be a powerful marketing tool when it is incorporated correctly as part of your Toronto social media optimization services and SEO package. There are numerous social media platforms to choose from, used by tweens, teens, and adults of all ages.
When selecting which social media sites to use for SEO marketing purposes, you need to remember social media indirectly influences search engine optimization. As such, it is important to select those sites that will bring the most benefit to your marketing efforts, while keeping the following in mind:
- Social media sites can help increase your popularity and build a following. Using social media provides an easy solution to increasing your presence online, which allows you to grow your reputation and visibility, while following a link building strategy.
- Social media makes it possible to cross-promote relevant content to reach more people. As your reach grows, so do people’s interest in visiting your website and inbound traffic volume. In turn, organic rankings on search engines increases.
Now that you understand these two important concepts, let’s take a look at some of popular social media sites and how they can benefit from optimization services.
Facebook – Facebook is the currently the most popular and widely used social media site. It offers a wide range of tools and functions to meet your marketing objectives. From cross-promoting content with embedded links to posting pictures and videos, it’s a great site for reaching your target audiences, as well as building relationships with them. Although the number of tweens, teens, and millennials that use Facebook has declined, so if these groups are your targeted audience, you may want to use a different platform.
Instagram – Instagram does have some limitations when it comes to linking. Aside from that, this platform is currently the second most popular and is ideal when you have picture and video content you want to share. In addition, the largest user demographic are millennials, teens, and tweens, followed by adults.
Pinterest – Pinterest is a unique social media platform which is perfect for images and photo-based content with users of all ages. Although this platform is not for all businesses, especially if you do not have image or photo-based content.
LinkedIn – If your target audience is business professionals in a variety of careers and industries, this platform could be beneficial. Since LinkedIn is designed to connect individuals, it can require adjusting marketing strategies to gain exposure for your brand.
Twitter – Twitter once was one of the best platforms to use when you want to reach people quickly. However, many are speculating Twitter has reached its peak and user growth is starting to stagnate. Even still, promoting content on Twitter can still be beneficial to grow awareness about your business and its products and services.
In addition to these platforms, there are others, like YouTube and Snapchat, which also have their own benefits. When selecting a platform, ask yourself which ones will provide the most advantages for your business to help reach your target audiences. For assistance with developing an effective social media optimization and SEO strategy, call the experts at Webryze by phoning (416) 900-1047 today!