In case you are slow to adapt to changes in search engine optimization (SEO) and still have a non-mobile friendly website design, you are losing out on a large number of potential customers and clients. People today utilize their smartphones and tablets more than ever to conduct searches online, browse the Internet, and make purchases.
Furthermore, as of last April (2016), Google penalizes websites without a mobile-friendly web design. This means all of your SEO efforts are going to waste because you have a major obstacle to overcome first: Making your website mobile-device friendly. Google even strongly urges and suggests web development focus on the mobile user first, then the traditional desktop user second.
If you are ready to bring your website up-to-date and give it a fresh overhaul so it meets Google’s current guidelines and is also mobile-friendly, here are some important features you will want to include in the new design:
1. Avoid creating separate desktop and mobile websites. While this strategy might have worked in the past, it no longer is a valid option for several reasons. Among those, is Google dings websites that contain duplicated content, so having two sites could actually hurt your search engine rankings even more.
2. Create a website with a responsive design. Responsive designs are the preferred method for creating a single website that will allow both desktop and mobile users to access the content. Plus, responsive sites are considered mobile-device friendly.
3. Use appropriate sized buttons and fonts. The size of fonts and buttons on your web pages do matter. It is recommend to make fonts and buttons bigger to ensure the experiences of mobile-device users is maximized.
4. To go along with a responsive design, you should also include a “viewport” Meta Tag. The “viewport” Meta Tag is critical because it instructs the user’s browser how to size the content to fit the size of the screen of the device they are using to access your website.
5. If you site uses videos, create them on YouTube and then embed them into your web page designs. The reason why this is recommended is because YouTube already uses responsive design coding for videos, so you do not have to worry about whether the videos on your site are mobile-device friendly.
6. Disable “auto-zooming” on page designs. “Auto-zooming” will hinder the way content is displayed on mobile devices and could result in content appearing too large on a smartphone or tablet screen.
7. If you use images, use images with higher resolutions. Today’s mobile devices are “HD-ready,” which means they can handle higher definition images. Additionally, the better the quality of the image, the better the user’s experience.
8. Test, test, and test again. Once your newly designed site is ready to launch, make sure to test it on multiple devices including a wide array of tablets and smartphones, as well as desktops and laptops.
For more mobile-friendly website design ideas and assistance in creating a new website, call the web development and design experts at Webryze at (416) 900-1047 today!