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Internet Marketing Company Vancouver
Whether your business has an online presence or not, you cannot overlook the importance advertising plays in reaching your customers. There are different types of internet marketing campaigns available from Webryze to help customers locate your business online easier, no matter if you are an online only business or have a physical store location. In order to run a successful online campaign, you need to focus on search engine optimization (SEO).
SEO is one of the primary methods used to market businesses over the Internet. Some firms attempt to undertake optimization efforts on their own, only to quickly discover their results have not paid off. Other companies contact Webryze, Canada’s number one Internet online marketing service, to achieve their objectives.
Understanding how search engines index content, rank search results, and determine which companies get top rankings is an essential part of SEO. There are complex algorithms used by all of the major search engines. These algorithms are constantly updated to reflect changes in how people search for relevant information online. Staying on top of the ever-changing SEO landscape is often a major challenge, even for large business operations. If you are not diligent in your efforts, your rankings will suffer.
If your business is not listed on the first page of search results, chances are your business goes unnoticed and does not receive the site traffic it deserves. Webryze has spent countless hours and years conducting ongoing research and testing on SEO methods to develop the most effective and efficient solutions for fully optimizing online content for all of their clients. Because of our expertise in Internet online marketing, we have been able to not only provide first page rankings, but also top ranking results for our clients, with many having their firms listed in the top 5.
How Internet Online Marketing Campaigns Relate to SEO
Internet online marketing campaigns are designed to fully optimize search engine results and move your business up higher on the search results page. Using the proper SEO methods is necessary in order to increase your standings. There are numerous factors used to determine rankings of search results including:
•Density of Keywords – Keywords and key phrases are indexed to help search engines determine what your business offers. There are specific guidelines in regards to the saturation of keyword data on site pages. If you oversaturate your pages, it lowers your rankings.
•Page Titles and META Tags – The title of your site pages should incorporate keywords and key phrases, but need to be relevant to the content on the actual page. META tags are another method used with HTML code to help identify page content on your site. When META tags are used correctly, it contributes towards positive SEO.
•Backlinks – The number of inbound links to your site found on other websites can affect your rankings. You need to verify that any inbound link to your site is on a relevant site related to your type of business. If not, the search engine looks on this negatively.
•Content – It cannot be stressed how important it is to have original, high quality content on your pages. Repeating the same key words and key phrases over and over, or having overly cluttered pages which make it difficult for visitors to find what they were looking for hurt your standings.
•Social Media – Social media is quickly becoming a major factor in SEO Internet marking campaigns. Currently, 7 out of the 10 top factors used for indexing and ranking results come directly from social media. Just like your main site, content on your social media sites needs to be relevant and original.
Webryze is familiar with all of these factors and others used by search engines to fully optimize online content. If your goal is to be the top rated business in your industry, we can help. We have teams of experienced and knowledge web developers, web designers, marketing strategists, and content writers required to achieve maximum SEO and deliver a successful Internet marketing campaign.