Social media has become a vital marketing tool for businesses. If used correctly, as part of your SEO strategies, it can help drive web traffic and improve search engine rankings. When deciding which social media platforms to use, it is important to remember with the vast number of sites out there, it can be challenging to establish a presence on every single one.
It is for this reason, it is best to concentrate only on those sites that work best with your SEO and marketing strategies. While there is much debate about whether social media directly or indirectly relates to search ranking, you need to keep in mind search engine algorithms are constantly being updated, along with various ranking factors.
To help decide which social media platforms could benefit your business, let’s take a look at some of the more popular ones and what they offer.
Facebook is the top social media site. It is easy to use for people of all ages and makes it easy to incorporate text, links, videos, pictures, and other marketing strategies, like contests and promotions, into page content. Even though it has the most to offer, many younger people are not using Facebook as much, as they are starting to view the site as something their parents and grandparents use.
LinkedIn is a great social platform when you want to connect with niche audiences, especially if your core segment caters to business entrepreneurs, career seekers, and other professionals. There are effective methods to gain visibility on the site, like joining shared-interest groups, promoting relevant content, and using effective linking strategies.
Instagram has quickly grown in popularity to become the second most used social media site. In fact, this is where many of the younger users have migrated to from Facebook. They prefer this site over Facebook because their parents and grandparents do not typically use it. In addition, the site makes it easy to attract new followers. The only drawback over Facebook, it Instagram does not allow you to incorporate links into posts.
Pinterest is an ideal social media site if you rely heavily upon images for marketing and branding strategies. Just like Instagram, Pinterest is a niche social media platform. Unlike some of the other platforms, you can be limited in your options and may not appeal to your business as a primary platform to use all of the time.
Twitter is a great social platform to use if you want to quickly establish and build a following. It is easy to target specific audiences. Twitter is effective for linking strategies to drive traffic to other social media sites or your website. The only key concern is some people believe Twitter is nearing the end of its lifecycle as a social media optimization, especially with the growing number of users dropping off the site.
Social media sites do have their benefits and help businesses build a strong following and online presence. Once established on a social media site, this can lead to increased inbound site traffic and the ability to expand on link building strategies. For assistance with choosing the best social media platforms for your business and effective SEO strategies, call Webryze at (416) 900-1047 now to speak with one of our experts!