Fiesta4Kids specializes in organizing parties for children as well as a wide range of kids party rentals such as jumping inflatables, fun food machines, carnival games and party equipment.
After two years in business, Fiesta4Kids was not ranking for any relevant keywords. It relied solely on paid results through Google Adwords, which only brought in a few sales each month. Because of Fiesta4kids’ financial situation, it needed a strategic marketing campaign that would generate quick initial revenue to sustain the company during the time required to optimize its competitive keywords.
Because of the client’s limited budget, Webryze selected highly relevant long-tail keywords that could achieve rankings more quickly to help establish early traction and revenue. The strategy paid off. In less than four months, Fiesta4Kids had experienced a positive return on their initial investment. After achieving #1 rankings for all of its initial keywords, Fiesta4kids doubled its SEO budget to target more popular industry terms which have since produced high rankings and a positive ROI.
As a direct result of Webryze’s efforts, Fiesta4Kids has grown from a fledgling company to a thriving business struggling to keep up with the demand for its products.
- 1100% increase in organic traffic (12 months)
- 395% increase in monthly sales
- 135% increase in online quote requests
- #1 Google rankings for all their major non-branded keywords
Top Ranking Keywords:
- Toronto kids party rentals
- Inflatable Bouncy Castle Rentals
- Bouncy Castle Rentals
- inflatable rentals Toronto
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