Here, at Webryze, we help Toronto businesses of all different sizes, including some of the largest operations in the GTA with significant web traffic make sense of SEO (Search Engine Optimization) strategies to improve organic search engine rankings and increase traffic to their websites.
One of the biggest things to remember with Local SEO is there are well over 200 different ranking factors that are constantly being updated and changed by the major search engines. As a result, these complexities are often too much for organizations to properly manage on their own. What typically occurs is an organization wants to hear there is an easy way to rank high in search results by using various shortcuts.
However, if your Toronto business wants to properly implement effective, long-term SEO strategies, the first thing to remember is there are no shortcuts that will pay off in the long-run. The next thing to remember, is each of the 200+ factors are weighted differently on how much they influence the actual placement of your website in the search results.
Rather than get caught up in all 200+ factors, it is much better to start with a two-part SEO ranking model using the top two factors. Currently, Google considers content and links as the top ranking factors. For many organizations, creating outstanding content and marketing it effectively through linking is something they do not do online.
That’s not to say the content they create is not great, just that numerous organizations are not entirely sure how to market their content to drive traffic, increase site visitors, improve search engines rankings, and essentially grow their business through increased sales.
What exactly is “outstanding content?”
Quality content is one that is relevant to your business, provides the information your target audience is searching for, and is unique. In addition, the content should be organized in such a manner so people can effectively find the answer to the question that led them to your site. While at the same time, provide value and be compelling enough to keep them on your page and not “pogo sticking,” which is clicking on a search result, only to quickly back click to the search results and choose a different website.
Why do links matter?
Linking is another factor used to gauge the quality of content. When one site is willing to put a link on their site to link to your site, it is a queue that the content must be of value and high quality, since the website is willing to allow their visitors to leave their site to visit yours. In other words, linking is essentially the marketing of content through other websites.
While there are numerous other factors that are in play with search engine rankings, focusing your initial strategies on creating outstanding content and linking are the first steps to achieving top ranks in search results. For additional information about SEO strategies for your Toronto area business, contact Webryze today at (416) 900-1047.